Warner Music Group has promoted Cat Kreidich to president of ADA Worldwide, the company’s independent label and artist services arm. Kreidich, who joined ADA as EVP at the end of last year, will be based at the company’s headquarters in New York and report directly to Max Lousada, CEO of Warner Recorded Music. She succeeds Eliah Seton who, after over a decade with WMG, has taken a new role outside the company.
Kreidich’s remit includes ADA, the Asylum label, and Level – WMG’s platform for unsigned artists. Kreidich came to ADA from Sony Music and its Orchard division, where she served for nearly a decade in top commercial, strategic, and operating leadership roles. She previously held roles at Ultra Records, Caroline Distribution, Virgin Records, and Motown Records.
In recent months, ADA has expanded its global operations with ADA Latin (Latin America, Spain and Portugal) and ADA Asia (Greater China, Korea, and South East Asia) and has struck strategic licensing deals with partners such as Malaysian indie label, KRU Music; Punjabi aggregator, Sky Digital India; Africa’s largest indie hub, Africori; and the Arab world’s Rotana Music. Last week, ADA announced an exclusive partnership with Billy Mann and Benton James, launching the JV label icons+giants.
Lousada said: “At Warner, we’re strengthening how we serve original artists and entrepreneurs at every stage of career development. As part of that mission, ADA is a beacon of expertise and support for independent artists and independent labels around the world. In the short time since Cat’s return to ADA, she’s already inspired everyone with her passion and creativity, her deep devotion to the indie community, and her wide-ranging global expertise.”
He continued: “I’d also like to say a massive thanks to Eliah for his commitment to the evolution of ADA into the world leader that it is today. Throughout his time at WMG, he’s helped guide the company through many transformational moments. He’s done an amazing job and he leaves with our deepest gratitude and support.”
Kreidich added: “Championing the indie community is in my blood; it’s what has guided my career over the last two decades, and I’m honored to shape the future of this space with a powerhouse like ADA. Building on the great foundation and world-class teams that Eliah has put in place, I’m focused on leaning into our insights to find new and disruptive ways to magnify the visions of music-makers and creators across the globe.”
Seton said: “Cat’s an absolute superstar. I’m so happy to welcome her into this critical role for WMG’s future, and I’ll be cheering her on as she takes the company to even greater heights. It’s a bittersweet moment as I leave my Warner family, full of gratitude and pride in all that we’ve accomplished together, but I look forward to what’s ahead and sharing my next chapter with everyone very soon. I want to thank Len, Steve, and Max for the extraordinary opportunities they have afforded me.”
Tuesday, April 6
+ Attorney Joel Katz, former founding chairman of Greenberg Traurig’s entertainment and media practice and a top official at the Recording Academy, has joined Barnes & Thornburg. He will remain based in Atlanta, where he will serve as as senior counsel for the firm’s entertainment, media and sports practice. The news was first reported by Billboard.
“Mr. Katz has a distinguished 50-year legal career representing numerous well-known artists, producers, record labels, prominent organizations in the music industry, and Fortune 500 companies,” a rep for the firm said in a statement. “He also has been deeply involved in countless community and philanthropic organizations in Atlanta and around the country.”
Katz resigned from Greenberg Traurig “by mutual understanding” at the end of 2020. He was accused of sexual harassment earlier that year by ousted president-CEO in a blockbuster legal complaint against the organization, the investigation of which is ongoing; she also sent a memo to the Academy’s head of HR expressing concern about the organization’s “exorbitant and unnecessary” legal fees to outside law firms, which were more than $1 million per year to two firms, including Greenberg Traurig, over the tax years 2013-2018. Katz has helmed several major deals in recent years, including the Grammy Awards’ 10-year, $500 million deal with CBS in 2016 and the 2019 sale of Big Machine Label Group to Ithaca Holdings and The Carlyle Group. He has also represented many executives (including L.A. Reid and Republic Records’ Monte and Avery Lipman) over the years as well as artists including Michael Jackson, Justin Timberlake, Jimmy Buffett, Julio Iglesias, Willie Nelson and many others.
+ EDM powerhouse Swedish House Mafia has enlisted Weeknd manager Wassim “Sal” Slaiby as the new manager in the group’s long-running comeback. The trio, one of the biggest-grossing touring acts of the early 2010s, split amid great fanfare in 2013 but reunited for a surprise set in 2018 — shortly after which they parted ways with longtime manager Amy Thomson. SHM united with Patriot Management’s Ron Laffitte and signed a deal with Columbia reported to be worth $3 million in 2019, although it has since parted ways with both.
+ The Country Music Association has announced the hiring of Todd Hartley as Senior Vice President, Legal & Business Affairs, effective Wednesday, April 7, as well as the recent promotions of three staff members within CMA’s marketing department. Catherine Frizzell has been elevated to Vice President, Marketing, while Amanda Eckard has been promoted to Head, Creative & Content Development, and Pamela Hothorn to Senior Manager, Creative Operations.
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